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On January 1,2013,Zane Manufacturing Company purchased a machine for $40,000.The company expects to use the machine a total of 24,000 hours over the next 6 years.The estimated sales price of the machine at the end of 6 years is $4,000.The company used the machine 8,000 hours in 2013 and 12,000 in 2014.
-What is the book value of the machine at the end of 2014 if the company uses straight-line depreciation?
Market Segments
Groups of potential customers with similar needs, desires, and characteristics that a company targets with specific products or marketing campaigns.
Segmenting
The process of dividing a larger market into smaller groups or segments with similar needs, characteristics, or behavior, to target marketing efforts more effectively.
Repositioning
The process of changing the market's perception of a product or brand over time to target a new segment or market.
International Market Segmentation
The process of dividing the total market for a good or service into several smaller, internally homogeneous groups across different countries or regions.
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