Examlex
If goodwill increases,the company records a gain.
Associated Response
A reaction that is commonly linked or connected to a specific trigger or set of conditions.
Secondary Reward
A reward that does not satisfy a biological need but is desirable due to its association with primary rewards or intrinsic satisfaction.
Tolman
A psychologist known for his work in cognitive behaviorism, particularly the concept of latent learning and the use of cognitive maps.
Goal Object
The target or object of a person's ambition or effort; an aim or desired result.
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