The Difference Between the Market for Smartphone Operating Systems and Desktop

question 28

Multiple Choice

The difference between the market for smartphone operating systems and desktop computer operating systems is that there are ________.

• A) more customers buying smartphone applications than desktop applications
• B) more applications developed for desktop computer OS than for smartphone OS
• C) more platforms available for desktop OS manufacturers than smartphone OS manufacturers
• D) more smartphone OS manufacturers than desktop OS manufacturers

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Definitions:

Equity Theory

A theory that focuses on the fairness of outcomes that individuals receive in an organization, which influences their motivation and satisfaction.

Mere Exposure Effect

The tendency to prefer stimuli that we've been repeatedly exposed to, regardless of the stimuli's inherent qualities.

Brand Name

The name given to a particular product or service by its manufacturer or provider, used to distinguish it from competitors in the market.

Social Traps

Situations where a group or individual acts in a way that produces short-term rewards but leads to long-term negative consequences.