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Heavy Duty Inc

question 58

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Heavy Duty Inc. ,a manufacturer of power tools,decides to offer a rebate of $100 on its 16-inch mid-range chain saw,which currently has a retail price $470.Heavy Duty's marketers estimate that,as a result of the rebate,sales of this model will increase from 50,000 to 80,000 units next year.The profit margin for Heavy Duty before the rebate is $150.Based on the given information,is the decision to give the rebate a wise one?

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Definitions:

Perfectly Competitive

A market structure characterized by many buyers and sellers, where each has negligible influence on the market price of homogeneous products.

U.S. Airline Industry

A sector that encompasses all airlines operating within the United States, including domestic and international carriers.

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Marketplaces where agricultural products, including crops and livestock, are bought and sold, often influenced by seasonal cycles and global demand.

Arbitrage

Practice of buying at a low price at one location and selling at a higher price in another.

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