Examlex
A brewer is launching a new product;brewed ginger ale with a low alcohol content.The brewer plans to spend $4 million promoting this product this year,which is expected to expand its sales of this product to $10 million this year and $8 million next year.They do expect there will be loss of sales of $1 million this year and next year in their other products as customers switch to drinking the new ginger ale.The gross profit margin for the new ginger ale is 40%,the gross profit margin of all of the brewer's other products is 30%,and the brewer's marginal corporate tax rate is 35%.What are incremental earnings arising from the promotional campaign this year?
Reintegrative Shaming
A concept in criminal justice where an offender is made to understand the harm caused by their crime, promoting guilt and social reintegration.
Deviant
Behaviors, actions, or traits that violate societal norms and expectations, often eliciting negative social reactions.
Criminal Behavior
Conduct that violates legal statutes, including actions that are punishable by law.
Identify With
To feel a close connection or affinity with something or someone, often sharing characteristics or beliefs.
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