A Portfolio Comprises Coke (Beta of 1

question 78

Multiple Choice

A portfolio comprises Coke (beta of 1.4) and Wal-Mart (beta of 1.0) .The amount invested in Coke is $10,000 and in Wal-Mart is $20,000.What is the beta of the portfolio?

• A)1.13
• B)1.03
• C)1.23
• D)1.19

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Definitions:

Psychographic

Refers to the study and classification of people according to their attitudes, aspirations, and other psychological criteria, especially in market research.

Demographic

Statistical data relating to the population and particular groups within it, often used in market research to identify and target specific market segments.

Market Segment

A group of individuals or organizations sharing one or more characteristics that cause them to have similar product and/or service needs.