________ Encompasses the Strategies, Processes, and Information Systems an Organization

question 47

Multiple Choice

________ encompasses the strategies, processes, and information systems an organization uses to build and maintain relationships with its current and prospective users.

• A) Enterprise resource planning systems
• B) Customer relationship management
• C) Human capital management
• D) Customer analytics

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Definitions:

Strategic Management

The process of formulating, implementing, and evaluating cross-functional decisions that enable an organization to achieve its objectives.

Value Statement

A declaration that outlines an organization's core beliefs and principles, guiding its behavior and decision-making.

Confidence

The belief in one's abilities or qualities, often leading to a sense of self-assurance in their actions or decisions.

Differentiation Strategy

A business approach focusing on developing unique products or services to stand out from competitors and attract a specific market segment.