E-Marketing Information Systems Provide Extensive Tracking Capabilities by Embedding in the HTML

question 26

Multiple Choice

E-marketing information systems provide extensive tracking capabilities by embedding in the HTML e-mail a ________, which is a tiny, invisible image, typically a single pixel with a unique identifier.

• A) web trojan
• B) web beacon
• C) web analytic
• D) web log

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Definitions:

Vertical Axis

The vertical axis in a graph or chart is the y-axis, representing the quantity or degree of the variable measured.

Capital Market

A financial market in which long-term debt or equity-backed securities are bought and sold, different from the short-term funds seen in the money market.

Equilibrium Quantity

The quantity of goods or services that is supplied and demanded at the equilibrium price.

Output Price

The cost at which goods or services are offered for sale in the marketplace.