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What are the common goals managers use to devise a strategy for building customer relationships?
Promissory Estoppel
A legal principle that prevents a promisor from retracting a promise which the promisee relied on, leading to a detriment.
Equitable Doctrine
Legal principles developed by courts based on fairness and justice, used to supplement and correct strict legal rules that might lead to unfair results.
Unjust Enrichment
A legal principle that prevents one party from gaining a benefit at another's expense without compensation.
Implied in Fact Contract
An agreement inferred from the actions, behavior, or circumstances of the parties involved, rather than written or spoken words.
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