Examlex
Which of the following statements is false?
Target Audience
The target audience consists of a specific group of consumers identified as the intended recipients of marketing messages, based on shared characteristics or behaviors.
Advertising Objectives
Goals that a business aims to achieve through its advertising efforts, such as increasing brand awareness or boosting sales.
Advertising Budget
The amount of money allocated by a business for spending on marketing and promotional activities over a specific period.
Emotional Appeal
Aims to satisfy consumers’ emotional desires rather than their utilitarian needs.
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