If a Manager's Performance Is Evaluated Solely on the Ability

question 16

True/False

If a manager's performance is evaluated solely on the ability to control costs, he or she may sacrifice quality for savings, thus endangering customer satisfaction.

---

Definitions:

Personal Selling

A sales technique involving direct interaction between a salesperson and a customer with the aim of persuading the customer to purchase a product or service.

Non-price Strategy

Marketing tactics that do not involve altering the price, such as product differentiation, branding, and quality improvements.

Upper-middle Class

A socio-economic group characterized by high educational attainment, professional careers, and relatively high income.

Product Differentiation

The method of making a product or service stand out from the competition, enhancing its appeal to a specific target audience.