A Newly Launched, Hong Kong Based E-Commerce Website That Sells

question 20

Multiple Choice

A newly launched, Hong Kong based e-commerce website that sells child-care products wants to build trust amongst its target customer segment, women in the age range of 20 to 35 years in China. Which of the following measures would be the most effective in building trust toward the website?

• A) "seal of approval" from international organizations
• B) the store's association with a portal, such as Yahoo!
• C) favorable endorsements from customers' peers
• D) higher expenditure on advertising and sales promotions

---

Definitions:

Common Resource

A type of good that is non-excludable and rivalrous, such as fish stocks in the ocean; it is available to all but can be depleted by excessive use.

Public Good

A good that is both nonexcludable and nonrival in consumption.

Fire Protection

A range of measures and services designed to minimize the impact of fire on people, property, and the environment.

Private Good

A good that is both excludable and rival in consumption.