A Person Clicks on an Ad of a Fitness Club

question 43

Multiple Choice

A person clicks on an ad of a fitness club in a blog on nutrition. The person conducts a search on Yoga and moves to another webpage, which is also a network client. The stored information about the person is retrieved and he sees more ads about health clubs and gyms. Which of the following web advertising tools is being used in this example?

• A) spiders
• B) search engine optimization
• C) mashup
• D) third-party cookies

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Definitions:

Income Taxes Payable

The amount of income tax a company owes to the government but has not yet paid, usually accumulated over a financial period.

Income Tax Expense

The amount of money a company owes in taxes based on its taxable income.

Long-term Debt

Debt obligations with a maturity of more than one year, utilized to finance a company's operations or expansions over a longer period.

Capital Lease

A lease arrangement that transfers substantially all the risks and rewards of ownership of an asset to the lessee, essentially treated as a purchase.