The Click-Through Rate (CTR) Is Computed as ________

question 113

Multiple Choice

The click-through rate (CTR) is computed as ________.

• A) the number of visitors who click on the ad divided by the number of impressions
• B) the number of impressions viewed during the advertising campaign
• C) the number of visitors who click through the ad divided by the number of websites on which the ad is placed
• D) the number of ad impressions delivered to viewers divided by the number of sales made through clicks on the the ads

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Definitions:

Carryover Effect

A phenomenon where the effect of a previous condition or treatment persists and influences outcomes in subsequent conditions or treatments.

Drug Administration

The method by which a drug is taken into the body, including various routes such as oral, intravenous, intramuscular, or topical.

Latin Squares

A statistical design used in experiments that involves arranging treatments in a square matrix to control for two confounding variables simultaneously.

Order Effects

Refers to how the sequence of presenting stimuli or questions can affect the response or performance of participants in an experiment.