Examlex
The rate of return method and the payback method are often used as preliminary screening measures, but are insufficient to fully evaluate a capital investment.
Heuristics
Mental shortcuts or rules of thumb that simplify decision making and problem solving, although not always perfectly accurate.
Creativity
The ability to produce original and unusual ideas, or to make something new or imaginative.
Sunk-Cost Fallacy
A cognitive error where past investments of time, effort, or money are taken into account when making a decision, even though they cannot be recovered.
Loss Aversion
The tendency to strongly prefer to avoid losses compared to attempting to acquire gains.
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