What Is the Name Given to Software Systems That Can

question 139

Multiple Choice

What is the name given to software systems that can integrate all of a company's worldwide functions, departments and data into a single system?

• A) Total quality management
• B) Enterprise resource planning
• C) E-Commerce
• D) Just-in-time inventory management

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Definitions:

Potential Buyers

Individuals or entities that are considered likely to purchase a product or service based on certain characteristics or behaviors.

Elicits Response

An aspect of marketing communications designed to provoke a specific reaction or action from the target audience.

Marketing Mix

A combination of factors that can be controlled by a company to influence consumers to purchase its products, typically summarized as product, price, place, and promotion.

Four Ps

Refers to Product, Price, Place, and Promotion; key marketing mix elements used to position a business strategically in its market.