The Following Is a Summary of Information Presented on the Financial

question 9

Multiple Choice

The following is a summary of information presented on the financial statements of The Cake Company on December 31, 2014.
$\begin{array}{|l|r|c|}\hline \text { Account }&2014&2013\\\hline \text { Current assets } & \$ 65,000 & \$ 50,000 \\\hline \text { Accounts receivable } & 80,000 & 75,000 \\\hline \text { Merchandise inventory } & 50,000 & 40,000 \\\hline \text { Current liabilities } & 75,000 & 50,000 \\\hline \text { Long-term liabilities } & 30,000 & 50,000 \\\hline \text { Common stock } & 50,000 & 40,000 \\\hline \text { Retained earnings } & 40,000 & 25,000\\\hline \\\hline \text { Net sales revenue } & \$ 525,000 & \$ 500,000 \\\hline \text { Cost of goods sold } & 400,000 & 395,000 \\\hline \text { Gross profit } & \$ 125,000 & \$ 105,000 \\\hline \text { Selling and general expenses } & 45,000 & 50,000 \\\hline \text { Net income before income tax expense } & \$ 80,000 & \$ 55,000 \\\hline \text { Income tax expense } & \$ 24,000 & 16,500 \\\hline \text { Net income } & \$ 56,000 & \$ 38,500 \\\hline\end{array}$

-
What would a horizontal analysis report with respect to current liabilities?

• A) That current liabilities are 38.46% of total capital
• B) A 50.00% increase in current liabilities
• C) A current ratio of .87
• D) A 33.33% increase in current liabilities

---

Definitions:

Demographic

Statistical characteristics of a population, such as age, gender, income, and education, used to identify and analyze market segments.

VALS Typology

A psychographic segmentation tool developed to classify consumers based on their values, attitudes, and lifestyles, helping marketers to tailor their strategies.

Achievers

Individuals who are goal-oriented and motivated to meet or exceed a set standard of excellence.

Experiencers

Consumers who prioritize experiences and sensations, often seeking new and exciting products or activities.