Examlex
In a vertical analysis of the income statement,each line item is shown as a percentage of net income.
Elaboration Likelihood Model
A theory in psychology that explains how the likelihood of persuasive communication can lead to attitude change through central and peripheral routes of processing.
Peripheral Process
A type of information processing that occurs without deliberate, conscious thought, often based on superficial cues rather than content analysis.
Central Process
The fundamental mechanisms or operations that underlie a complex system or phenomenon.
Heuristics
Simplified decision-making strategies or mental shortcuts that people use to make judgments and solve problems quickly and efficiently.
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