Employees Working Primarily at the ________ Decision Level Deal Directly

question 51

Multiple Choice

Employees working primarily at the ________ decision level deal directly with customers and handle all routine transactions where their decisions follow predetermined policies and procedures that spell out how to handle different situations.

• A) strategic
• B) tactical
• C) operational
• D) directional

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Definitions:

Marketing Pricing Strategy

The approach a business takes in setting the price for its products or services to achieve specific marketing objectives.

Predatory Pricing

A strategy where a company sets extremely low prices with the intent to eliminate competition or deter new entrants to the market.

Experience-Curve Pricing

A pricing strategy that assumes costs will decrease over time as experience in production increases, leading to lower prices for consumers.

Marketing Strategies

Plans and tactics implemented by companies to promote and sell their products or services, aiming to achieve competitive advantage and meet customer needs.