The Analysts at Brittos, a Brand of Ice-Cream, Recently Were

question 116

Multiple Choice

The analysts at Brittos, a brand of ice-cream, recently were asked to assess revenue generated over the past five years to observe seasonal and historical trends. After extensive analysis, they arrive at the conclusion that the sales were highest during the months of July and August, the summer months in the country, and an all-time low during January, the peak of winter. Which of the following tools would have best helped them arrive at the above conclusion?

• A) goal seeking analysis
• B) forecasting
• C) market basket analysis
• D) what-if analysis

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Definitions:

Evolutionary Psychologists

Researchers who study the role of evolutionary processes in shaping human psychology and behavior.

Evolutionary Psychology

A theoretical approach in psychology that attempts to explain mental and psychological traits—such as memory, perception, or language—as adaptations, that is, as the functional products of natural selection.

Raising Children

The process of promoting and supporting the physical, emotional, social, and intellectual development of a child from infancy to adulthood.

Evolutionary Psychology

Evolutionary Psychology is a theoretical approach in the social and natural sciences that examines psychological structure from a modern evolutionary perspective.