The Term ________ Refers to Every Single Click by Every

question 66

Multiple Choice

The term ________ refers to every single click by every visitor, along with associated data revealing customer behavior patterns, such as time spent on the page, the URL the visitor just left, and the visitor's IP address.

• A) packet data
• B) Internet traffic
• C) keystroke log
• D) clickstream data

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Definitions:

Par Value

The face value of a bond or the stock value stated in the corporate charter, often used in reference to bonds.

Immunization

A strategy used in fixed income to shield a portfolio from interest rate fluctuations by aligning the durations of assets and liabilities.

Duration Matching

Duration matching is an investment strategy used to minimize the interest rate risk by matching the duration of assets and liabilities, ensuring changes affect both sides similarly.

Yield Curve

A graph showing the relationship between bond yields and their maturity dates, commonly used to predict economic changes.