In E-Commerce Metrics, ________ Refers to the Amount an Advertiser

question 102

Multiple Choice

In e-commerce metrics, ________ refers to the amount an advertiser pays each time a visitor clicks on the ad to navigate to the advertiser's site.

• A)cost per impression
• B)cost per clickthrough
• C)cost per conversion
• D)cost per acquisition

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Definitions:

C Corporations

A type of corporation in the United States subject to corporate income tax, distinguished by being taxed separately from its owners.