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The call to tech support was fairly routine.A first-time computer user had purchased a brand new PC two months ago and it was now operating much more slowly and sluggishly than it had at first.Had he been accessing the Internet? Yes.Had he installed any "free" software? Yes.The problem is likely to be a(an)
Reputational Capital
The value derived from an entity's positive reputation, influencing customer loyalty, trust, and business opportunities.
Marcom Plan
Definition: Short for Marketing Communications Plan, it outlines the strategies and tactics businesses use to convey messages about their products or services to their target market.
Integrated Marketing Communications Plan
A strategic approach that combines multiple marketing communication channels and tools in a cohesive manner to promote a brand or product effectively.
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