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The first step in program design is to
Future Corporate Growth
The anticipated expansion and development of a company in terms of revenue, market share, and product offerings, influenced by strategic decisions.
Portfolio Expansion
The strategy of adding new products, services, or markets to a company's portfolio to drive growth and diversify risk.
Marketing Plan
A marketing plan is a strategic document outlining a company’s marketing objectives, strategies, targeting, positioning, and tactics for a specified time period.
Budget
An estimate of income and expenditure for a set period of time, often used as a plan for the management of resources.
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