The Process of Creating Value for Customers Is the Result

question 71

Multiple Choice

The process of creating value for customers is the result of nine activities that form a

• A) value chain.
• B) profitable operation.
• C) successful business.
• D) support system.

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Definitions:

Promotional Activities

Marketing efforts aimed at increasing awareness and sales of a product or service, often through advertising, discounts, or public relations campaigns.

Sales Orders

Sales orders are formal documents issued by a buyer to a seller specifying the products, quantities, and agreed prices for products or services the seller will provide.

Order Getters

Sales personnel whose primary responsibilities involve actively seeking out, engaging, and securing new clients or orders for company products or services.

Product Knowledge

The understanding and information a person has about a product’s features, benefits, and use, which can influence the effectiveness of sales and customer service.