Robinson Crusoe Has Formed a Business That Sells Carved Gourmet

question 44

Multiple Choice

Robinson Crusoe has formed a business that sells carved gourmet coconuts.He has hired five employees.The most senior is Friday,who manages the carving process.Monday is the newest employee.She collects the coconuts.Tuesday,as you might expect,takes calls from curstomers,oops,I mean customers,who are unhappy with their coconuts.Wednesday tosses finished coconuts into the sea,whereupon they drift to the wholesaler.Thursday sends smoke signals to the wholesaler extolling the virtues of the latest production run of nuts that are drifting across the bay.Which of the following functions in the value chain is Monday performing?

• A) Inbound logistics
• B) Operations
• C) Outbound logistics
• D) Marketing and sales
• E) Service

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Definitions:

Costs

Expenses incurred by a business or individual in the production of goods or services or in the conduct of activities.

Reach

A measure of the extent to which a message, advertisement, or marketing campaign is seen or recognized by the target audience.

Exposure

The degree to which a target audience comes into contact with a message through a specific marketing channel or advertising medium.

Maximizing Message

Enhancing the effectiveness and impact of a communication to ensure maximum comprehension and retention by the target audience.