Identify One of the Benefits Associated with Procuring Software from Application

question 77

Multiple Choice

Identify one of the benefits associated with procuring software from application service providers.

• A) lower cost
• B) scalability
• C) greater effectiveness
• D) faster processing speed

Analyze the benefits and strategies of user-generated content (UGC) for brands.

Grasp the conceptual models used in social media strategy, including content management and dialogue.

Recognize the dynamics between creators and consumers (lurkers) in online communities.

Understand the process of brand personification and its effects on consumer engagement.

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Definitions:

New-to-the-world Products

Products that represent a completely new market offering that has never been seen before, often introducing a groundbreaking innovation.

Law of First Movers

The advantage gained by the initial significant occupant of a market segment, often allowing for the establishment of strong brand recognition and customer loyalty.

Amazon Echo

A brand of smart speakers developed by Amazon, integrating the voice-controlled intelligent personal assistant service Alexa to perform a variety of functions and services.

Innovation

The introduction of new ideas, products, services, or processes that create value for businesses, consumers, and society as a whole.