Research Suggests Which of the Following Is Key to Improving

question 64

Multiple Choice

Research suggests which of the following is key to improving total customer satisfaction?

• A)price of product
• B)speed of shipping
• C)quality and nature of customer contact after the sale
• D)quality and nature of customer contact before the sale

---

Definitions:

Contra Account

An account used in the ledger to offset the balance of a related account.

Carrying Amount

The net value of an asset as recorded in the books, which is equal to the asset's original cost minus any accumulated depreciation, amortization, or impairment charges.

Write Off

The reduction of the recognized value of something, often an uncollectable debt or asset.

Accounts Receivable

Amounts due to a company from its customers for goods supplied or services rendered but not yet paid for.