By Using an ERP to Merge the Billing,sales,and Marketing Functions,the

question 62

Multiple Choice

By using an ERP to merge the billing,sales,and marketing functions,the firm may be able to

• A)bill the customer right after the sale occurs.
• B)market products and services on bills sent to customers.
• C)use customer's past purchase history to send information about related products and services the customer may be interested in.
• D)eliminate the need for a firm to have a billing,sales,and marketing department.

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Definitions:

Revenue Streams

The various sources from which a business earns money, including sales of products or services, subscription fees, advertising revenues, and licensing deals.

Share Price

The cost of a single share of a company’s stock, which can fluctuate based on market conditions and company performance.

Employee Brand Equity

The value that employees bring to a brand, manifesting through their commitment, skills, and how their perceptions of the brand affect its reputation.

Talent Turnover

The rate at which employees leave a company and are replaced by new ones, often indicating the company's health and work environment.