By Using an ERP to Merge the Billing,sales,and Marketing Functions,the

question 62

Multiple Choice

By using an ERP to merge the billing,sales,and marketing functions,the firm may be able to

• A)bill the customer right after the sale occurs.
• B)market products and services on bills sent to customers.
• C)use customer's past purchase history to send information about related products and services the customer may be interested in.
• D)eliminate the need for a firm to have a billing,sales,and marketing department.

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Definitions:

Fritz Heider

An Austrian psychologist known for his contributions to attribution theory in social psychology.

Fundamental Attribution Error

The tendency to overestimate personality or dispositional factors while underestimating situational factors when explaining others' behaviors.

Attributional Process

The cognitive process by which individuals infer the causes of their own and others' behavior.

Cognition Versus Affect

The distinction or interaction between cognitive processes (thought, knowledge) and affective responses (emotions, feelings).