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How could auditors determine if unauthorized program changes have been made?
Brand Identity
Brand identity is the collection of all elements that a company creates to portray the right image to its consumer, including visuals, messaging, and experience.
Consumer Confusion
A state where consumers are uncertain or have difficulty understanding or distinguishing between products, brands, or services.
Theoretical Influence
The impact that established theories or principles have on shaping research, practices, or policies within academic, scientific, or professional fields.
Psychological Influence
The impact that psychological factors, such as emotions, beliefs, or cognitive biases, have on an individual’s decisions and behaviors.
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