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The Process of Creating Value for Customers Is the Result

question 71

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The process of creating value for customers is the result of nine activities that form a


Definitions:

Extrinsic Motivation

A type of motivation driven by external rewards, such as money, fame, grades, or praise, rather than internal satisfaction.

Achievement Motivation

A psychological concept that drives individuals to pursue and attain goals, often associated with a desire for success.

Egosystem Goals

Egosystem goals refer to personal objectives that focus on gaining approval, influence, or power, often emphasizing self-enhancement and protection.

Achievement Motivation

An individual's desire for significant accomplishment, mastering of skills, control, or high standards.

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