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The process of creating value for customers is the result of nine activities that form a
Extrinsic Motivation
A type of motivation driven by external rewards, such as money, fame, grades, or praise, rather than internal satisfaction.
Achievement Motivation
A psychological concept that drives individuals to pursue and attain goals, often associated with a desire for success.
Egosystem Goals
Egosystem goals refer to personal objectives that focus on gaining approval, influence, or power, often emphasizing self-enhancement and protection.
Achievement Motivation
An individual's desire for significant accomplishment, mastering of skills, control, or high standards.
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