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Logistical Function
Involves the planning, implementation, and coordination of complex operations such as moving goods from the point of origin to the point of consumption.
Facilitating Function
Functions that assist in the smooth performance of the marketing process, such as financing, storing, and transporting.
Transactional Function
Activities involved in transferring the ownership of goods from seller to buyer, including negotiation, sales, and contract enforcement.
Marketing Channel
A set of intermediaries or pathways through which goods and services pass before reaching the end consumer.
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