Examlex
The triangle is a specialized symbol representing a decision process.
Brand Awareness
Consumers' recognition and knowledge of a specific brand's features or identity.
Company
An entity formed for the purpose of conducting business activities, which can range in size from sole proprietorships to large multinational corporations.
Brand Associations
The feelings, beliefs, and knowledge that consumers have about a brand, which can influence their purchasing decisions.
Decision
The act of making a choice among available alternatives.
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