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In general, there is consensus that ________ should be free, but there is no such consensus that ________ should be free.
80/20 Principle
A rule suggesting that 80% of outcomes result from 20% of all causes for any given event.
Key Accounts
Large, significant customers that contribute a substantial portion of a company's revenue.
Undifferentiated
Marketing strategy that targets a broad market with a generic message and product, ignoring segment differences.
Break-even
The point at which total costs and total revenues are equal, resulting in no net loss or gain for a business.
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