Sally Wants to Purchase a New Sofa Because She Purchased

question 164

Essay

Sally wants to purchase a new sofa because she purchased a new home at the beach.Sally visited two stores and she narrowed down her choices to a red sofa and a blue sofa.Sally owns pets so she considers the cost of insurance to insure each sofa.Sally compiled the following data and she realizes that the sales tax to purchase the sofa is 10% in her state.
Which sofa should Sally purchase? What costs are relevant in her decision? Why?

Understand the elements of the marketing mix and their relationships.

Identify the bases for market segmentation and their application.

Recognize the influence of social variables on buying behavior.

Understand the role and impact of social classes in society.

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Definitions:

Flexible Budget

A budget that adjusts or flexes with changes in volume or activity levels, allowing for better management and control of finances under varying circumstances.

Demand Season

A time period characterized by a significant increase in the demand for certain products or services.

Personnel Needs

Requirements related to the staffing and human resources necessary to carry out the functions and operations of an organization.

Scenario Planning

A strategic planning method used to make flexible long-term plans based on possible future events.