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The value chain is used by
Counterfactual Thinking
Involves the psychological process of imagining alternative outcomes to events that have already occurred, often to speculate about what could have been.
Motivated Reasoning
A cognitive bias that leads individuals to interpret information in a way that confirms their preexisting beliefs or desires.
The Love Becomes Hate Effect
illustrates how strong affection for a brand can turn into intense dislike due to negative experiences or disillusionment.
Love Becomes Hate Effect
A phenomenon where intense passion or love for a brand turns into strong dislike due to disappointment or unmet expectations.
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