Which Element of the Value Chain Would a Technical Support

question 44

Multiple Choice

Which element of the value chain would a technical support hotline for customers be considered?

• A)Design
• B)Customer service
• C)Distribution
• D)Marketing

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Definitions:

Peripheral-Route

A method of persuasion that relies on cues outside of the message content itself, like the attractiveness or credibility of the source.

Central-Route

A method of persuasion that involves deeply processing the content of the message, considering logical and factual arguments.

Attribution Theory

The theory of how people make attributions.

Primacy Effect

Tendency to remember information at the beginning of a body of information better than the information that follows.