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Getting to school for your 8 a.m. class doesn't leave much time for breakfast, and you are quite hungry by the time class ends. It is a long walk to the cafeteria, the lines are long once you get there, and you find yourself having to decide between having breakfast and getting to your next class on time. Many of your friends have expressed the same problem. The administration has agreed to let you set up a table just outside the building where you will sell various snacks for $1 each. You have agreed to pay the administration $400 per month and salaries to your friends to run the business will be another $400 per month. It will cost you 60 cents each to buy the pre-packaged snacks. You believe you can sell 2,500 snack packs per month.
a. What are the total fixed costs per month?
b. What are the total variable costs per month?
c. What is the fixed cost per snack pack?
d. What is the variable cost per snack pack?
e. What is the average cost per snack pack?
f. What is the average profit margin per snack pack?
g. Based on your analysis, should you start the snack pack business?
Rationalization
A mechanism of defense by means of which unacceptable thoughts or impulses are reinterpreted in more acceptable and, thus, less anxiety-arousing terms.
Repression
A defense mechanism where the mind unconsciously blocks unwanted memories, thoughts, or feelings from conscious awareness.
Unconscious Conflict
A psychological struggle within the subconscious mind, stemming from incompatibility between desires or between desires and moral codes, often influencing behavior and emotions.
Transference
In psychotherapy, the process by which patients project feelings and attitudes from past relationships onto their therapist.
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