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List the four areas of a balanced scorecard. Describe each area. Define "key performance indicator" (KPI). Give an example of a KPI in each balanced scorecard perspective.
Passenger Traffic
The movement of passengers via modes of transportation such as air, sea, or land.
Inelastic Demand
Characterizes a situation where the quantity demanded of a good or service changes very little in response to changes in price.
Price Elasticity of Demand
A measure of the sensitivity of quantity demanded to a change in price, indicating how a product's demand responds to price changes.
Golf Courses
Facilities equipped with a series of holes, landscapes, and obstacles designed for the game of golf, where individuals can play rounds of golf.
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