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In vertical analysis,the base used for comparison on the balance sheet is
Autokinetic Effect
A visual illusion in which a stationary light appears to move in a dark environment when there is no frame of reference.
Line Lengths
In psychology, often used in perception experiments to investigate how individuals perceive and compare the lengths of lines or other objects.
Informational Influence
Social influence stemming from the desire to be correct in situations where the correct action or belief is uncertain, leading individuals to conform to others' expectations.
Social Group
A collection of individuals who interact with each other and share similar characteristics and a sense of unity.
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