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You observe that a firm's ROE is above the industry average, but its profit margin and debt ratio are both below the industry average. Which of the following statements is CORRECT?
Diversification
A risk management strategy that involves adding variety to a portfolio to spread out exposure and reduce the impact of volatility.
Market Penetration
The process of increasing the market share of a product or service within an existing market.
Marketing Plan
A comprehensive document or strategy that outlines an organization's marketing efforts, goals, and tactics for a specific period.
Marketing Tactics
Specific actions or strategies designed to achieve marketing objectives.
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