If the Probability of a 20% Return Is 70% and the Probability

question 23

Multiple Choice

If the probability of a 20% return is 70% and the probability of a 3% loss is 30%,what is the expected return?

• A) 13%
• B) 10%
• C) 12%
• D) 17%
• E) 15%

---

Definitions:

Environmental Scanning

The process of systematically gathering, analyzing, and managing external information about the factors that could impact an organization's future plans.

Marketing Position

The unique space a brand or product occupies in the minds of the target market, often relative to competitors.

Idea Generation

The creative process of coming up with new concepts or solutions, often the first step in product development or problem-solving.

Product Concepts

The overall idea or understanding behind a product that is designed to meet the needs and wants of customers.