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The cost of debt, rd, is normally less than rs, so rd(1 σ T) will normally be much less than rs. Therefore, as long as the firm is not completely debt financed, the weighted average cost of capital (WACC) will normally be greater than rd(1-T).
Marketing Channel
Essential practices or tasks involved in moving ownership of goods from where they are produced to where they are consumed.
Dual Distribution
A distribution strategy where a company sells products or services through two or more different distribution channels or marketing strategies simultaneously.
Enculturation
The process of socialization through which an individual acquires his or her native culture, mainly early in life.
Acculturation
The process of social influence by which a person partially or fully acquires a new cultural outlook, either by having contact with or living in a culture different from his or her culture of origin.
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