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Integrated Marketing Communications
The coordination and integration of all marketing communication tools, avenues, and sources within a company into a seamless program designed to maximize the impact on customers and other stakeholders.
Promotional Theme
is a central message or idea that is used consistently across marketing materials and campaigns to promote a product, service, or event.
Brand Awareness
How well consumers recognize and understand the unique characteristics or reputation of a specific brand of products or services.
Integrated Marketing Communications
A strategic approach that combines different marketing methods and tools to present a unified and comprehensive message to the audience.
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