Use the Table for the Question(s)below

question 81

Multiple Choice

Use the table for the question(s) below.
Consider the following two projects with cash flows in $:
-The payback period for project B is closest to:

• A)2.5 years.
• B)2.0 years.
• C)2.2 years.
• D)2.4 years.

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Definitions:

Activating Associations

The process by which related ideas, memories, or perceptions are brought to mind.

Priming

A psychological phenomenon where exposure to one stimulus influences a response to a subsequent stimulus, without conscious guidance or intention.

Initiating

The act of beginning or starting something, such as a plan, process, or action.

Priming

A process in psychology by which exposure to a stimulus influences response to a later stimulus.