Use the Information Below to Answer the Following Question(s)

question 27

Multiple Choice

Use the information below to answer the following question(s) :
The owner of the Krusty Krab is considering selling his restaurant and retiring.An investor has offered to buy the Krusty Krab for $350,000 whenever the owner is ready for retirement.The owner is considering the following three alternatives:
1.Sell the restaurant now and retire.
2.Hire someone to manage the restaurant for the next year and retire.This will require the owner to spend $50,000 now,but will generate $100,000 in profit next year.In one year the owner will sell the restaurant for $350,000.
3.Scale back the restaurant's hours and ease into retirement over the next year.This will require the owner to spend $40,000 on expenses now,but will generate $75,000 in profit at the end of the year.In one year the owner will sell the restaurant for $350,000.
-If the discount rate is 15%,the alternative with the lowest NPV is:

• A)#1 with an NPV of approximately $350,000.
• B)#2 with an NPV of approximately $341,300.
• C)#3 with an NPV of approximately $329,570.
• D)#2 with an NPV of approximately $400,000.
• E)None of the above

Recognize the roles and characteristics of different online consumer segments, including creators, critics, joiners, spectators, and inactives.

Appreciate the importance of targeting specific groups of online consumers for more effective digital marketing strategies.

Understand the implications of different online consumer behaviors for digital marketing and communication strategies.

Recognize the importance of consumer reviews and their influence on the decision-making process of other consumers.

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Definitions:

Marketing Channels

The pathways or routes through which goods and services flow from the producer to the consumer, including both physical and digital means.

Exchange Products

The goods or services that are traded between parties in the course of business transactions.

Supply Chain

The supply chain encompasses all the steps involved in getting a product or service from the supplier to the customer, including production, handling, storage, and distribution.

Marketing Institutions

Organizations and entities, such as marketing agencies and trade associations, that support and influence the practice of marketing within an industry.