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Which of the following statements regarding auditors is FALSE?
Psychographics
The study and classification of people according to their attitudes, aspirations, and other psychological criteria.
Demographics
Statistical data relating to the population and the particular groups within it.
Consumer Behaviour
The study of how individuals, groups, or organizations select, buy, use, and dispose of goods, services, ideas, or experiences to satisfy their needs and desires.
Socialization Agents
People, organizations, and institutions that play a role in how individuals learn social norms, values, and behaviors, influencing their consumption patterns and preferences.
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