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Tangshan Mining borrowed $10,000 for one year under a revolving credit agreement that authorized and guaranteed the firm access to $20,000. The revolving credit agreement had a stated interest rate of 8 percent and charged the firm a half percent commitment fee on the unused portion of the agreement. Based on this information, the effective annual interest rate on the loan was 9.50 percent.
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A measure in advertising that indicates the reach or frequency of a particular media campaign, expressed as a percentage of the target audience.
Banner Ads
A form of online advertising that integrates a rectangular graphic display into a webpage, designed to attract traffic to a website by linking to the advertiser's site.
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Integrated Marketing Communication efforts aim to unify and coordinate all marketing communications to provide a consistent message across all channels.
Customer Loyalty
A customer's willingness to repeatedly return to a company to conduct business due to the delightful experiences and value they receive from the relationship.
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