A Firm Is Evaluating a Proposal Which Has an Initial

question 8

Multiple Choice

A firm is evaluating a proposal which has an initial investment of $50,000 and has cash flows of $15,000 per year for five years. The payback period of the project is ________.

• A) 1.5 years
• B) 2 years
• C) 3.3 years
• D) 4 years

---

Definitions:

Free Entry

Free entry refers to a market condition where firms can enter the industry without facing any barriers or restrictions.

Long Run

Amount of time needed to make all production inputs variable.

Price Elasticity

A measure of the responsiveness of quantity demanded or supplied of a good to a change in its price, indicating how changes in price can affect consumption or production volumes.

Brand Loyalty

The tendency of consumers to continuously purchase one brand's products over another, often due to a perceived superiority or an emotional attachment.