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If you plotted the returns of a company against those of the market and found that the slope of your line was negative, the CAPM would indicate that the required rate of return on the stock should be less than the risk-free rate for a well-diversified investor, assuming that the observed relationship is expected to continue in the future.
Ordinary Consumer
A typical or average customer who purchases goods and services for personal use.
Fair Ad
An advertisement that is honest, does not mislead, and provides a truthful representation of the product or service offered.
Benefit To Consumers
The advantage or positive outcome that consumers receive from a product, service, or regulatory action, which may include cost savings, improved safety, or enhanced quality.
Competition Outweighs
The situation in which the benefits gained from competitive practices exceed any negative consequences.
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